THE PROCESS
The pretty is great; we all love the pretty! But “pretty” without process falls flat every time!
Your experience begins with a phone call. If we have gotten this far, then we know that you like the work. The next step is to determine if we are a good fit.
Wedding planning is a full-contact sport. To do this properly, we need to be a team. You choose me and I choose you back. From that moment on I am on your team and by your side. Your job is to dream. My job is to get to know you so that I can create. As an artist, I see a world that does not yet exist. As a logistical expert, I am here to walk you and the team through the process of bringing that world to life.
I become the custodian of your future memories. The work we will do together is very important. It only works if we get to know one another on a deeply personal level. And so to begin, we spend quite a bit of time getting to know one another. Whether in person over lunch or online via Instagram and Zoom, nothing happens until I have a sense of who you are as separate individuals and as a couple. This is about storytelling your past, your present, and your future. It may seem silly or even a little trite, but in order for me to do my best work, we have to become friends.
Next, we will begin to talk through the broad strokes of your experience. What do you want your wedding to look like, to feel like? We start with broad, sweeping gestures as we discuss seasonality, the time of day, possible locations. Then, I apply a sensory approach as we begin to explore the colors, textures, sounds, and smells that you want to be featured. Slowly, these elements come together to create an immersive experience that can only be described as utterly “you”.
The environment we create together is the most important thing. We live in a visual society. What your space looks like matters. Atmosphere is about the things people will see and hear, touch and taste. These things matter! Therefore, event design is where we will start and where we will spend the bulk of our time. While we will look to the world for inspiration, I specialize in doing the thing that has not been done before. I never knock off someone else’s work and I refuse to do the same event twice. For that reason, it will be impossible for me to show you a photo of what your wedding will look like. Instead, we will work with mood boards, sketches, renderings, and narratives. To surprise and delight, some elements will be kept a secret, unseen until they are unveiled to you.
Are you feeling a bit scared or unsure? I understand! But it is exciting, isn’t it? Yes, there is a risk in being so vulnerable while creating something that never existed before. Yet I wholly believe that this is where the magic is. It is in these moments that you allow yourself to be delighted and surprised. And isn’t that the point?
I ask you to trust the process and to trust me. Our partners will bring together the absolute finest tables, chairs, and florals. We will set the mood with lighting and texture. Our catering partners, sommeliers, and mixologists will work together to build a progressive dining experience. The entertainers bring energy and excitement. All of these moving parts come together and establish the whole. Working in unison, each of these elements creates the feeling of coming home. For one night, the world is a perfect place.
Best Wedding Ever
What does all of this mean if your wedding has no soul? The goal isn’t simply to spend money for the sake of spending it. Everything we do is in service of connection.
You want your family and friends to leave saying that this was the best wedding ever. To turn a moment into a memory so that your guests hail it as one of the greatest nights of their lives, we finalize the design with the guest experience in mind.
Once the design is done, we walk through the day as if we were your guest. Every interaction is a touchpoint. And so we ask the questions…
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What are we saying to your guests with your save the date and invitation suite?
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How user-friendly is your website?
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Have we created experiences?
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What opportunities do we take to show them they are valued and loved?
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How are they greeted and what are they served?
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Have we dazzled them with the food, and surprised them with entertainment?
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How do we move them from experience to experience throughout the evening?
Layer upon layer. Moment by moment. From sight to sound, sound to smell, smell to touch, touch to taste. We walk through the day until we can close our eyes and believe we are in the room.
And there, in the midst of it all, is you. Surrounded by the people and things you love most.
Just as you should be.
It is very important to me that you know how much I love what I do.
I have dedicated my life to celebrating life, luxury, and above all else…love. My job is to create extraordinary experiences for people who lead extraordinary lives. I do this by bending the universe to my will. For one night, the world will be a perfect place.
WHAT DO I DO?
Whatever is necessary.
COMMUNICATION
Communication is unlimited; phone calls, emails, text messages, and in-person meetings. Some of our clients are very tech-social and like to share via Instagram Direct Messages. Others prefer in-person meetings over coffee or lunch. Whatever works for you is what we will do. We will have phone calls. We will have meetings. We will text, trade, and hopefully play. This is supposed to be fun! Let’s have a good time!
We must respect the work we are doing together. I pride myself on being available for my couples. Communication is constant and comprehensive. You will speak to me, and I will speak to everyone else. I am the hub that connects you to the larger team, reviewing details and working to ensure that we are on point, on time, and on budget. Proposals and contracts will be reviewed and sent to you clean, with utter transparency. You will have the opportunity to review everything and ask questions. Answers and a pathway forward are not always instantaneous. Some requests require research, time, and answers from our supporting teams. You will be kept up to date on the progress of any and all tasks. Inquiries and questions will be responded to within one-two business days.
We will work together to complete our tasks during business hours, with the understanding that we may occasionally need to schedule calls and meetings after hours and on the weekends. We all lead big and busy lives, and will always strive to respect your schedule and your private time.
Know that I am here for you, always.
CREATIVE PARTNERS
The world is shrinking, and the very best people are at your fingertips online. Over the years, I have had the opportunity to develop relationships with the most insanely talented creatives. There is one common thread that we all share; we are obsessed with what we do!
Together, we work as a team. And that team is always changing based on the style and needs of the client we serve. As I learn more about you, I will place you with the vendors best suited to exceed your expectations. Trust that each person who joins our team is a master of their craft.
Our creative partners are our lifeline; the backbone upon which we build our events. Together we share ideas, support one another, and work in a way that allows us to stretch, grow, and create. We will place you with the right people at the right time, in order to create a just-right outcome.
Have a relationship with someone I have yet to work with? Before we can welcome them to the team, I will evaluate their business process and work product to ensure that they are a good fit for this project. I do have a vetting process and look forward to expanding our network to include creative partners that share our values, are commited to excellent, and that meet our service standards.